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Lessons from the Kantar BrandZ UK report
Brand equity & strengthBrand valuationMarketing in a recession
The UK’s most valuable brands have proved their resilience by bouncing back faster than the competition; learning from them provides a playbook for progress in a post-Brexit, late-pandemic context, according to Kantar.
Why it matters
UK brands lag behind the global list because they are struggling to stand out as a whole, however there are lessons in meaningful difference from the country’s top performers in the pandemic year.