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Nestlé India sees small-town growth
Reporting double digit growth for the September quarter, Nestlé India highlighted the food company’s performance beyond the country’s metros and signalled a greater focus on small towns in the coming months.
Why it matters
As the pandemic eases and vaccine coverage grows, the company is seeing growth across all food and beverage categories. But with packaging and transport costs increasing, expanding further into rural markets likely will mean sacrificing margin for market share.
While e-commerce continues to grow, out-of-home channels are showing signs of a return to pre-pandemic levels in some areas.
Coffee and chocolate were the fastest-growing categories in the organised trade channel.
“We are firmly on a journey to accelerate [small town growth] further by using a healthy mix of a customised portfolio, enhanced distribution infrastructure and deployment of resources, localised communication, enhanced visibility and building consumer connect” – Nestlé statement.
多样性、公平性和包容性需要发挥作用。在客户和机构层面，这一领域仍然存在挑战，机构继续缺乏内部多样性，而客户则在努力实现 DEI 议程。
来自伟门汤普森中国的 Joyce Ling、Leo Burnett Chicago 的 Aki Spicer、MediaCom 的 Anush Prabhu、We Are Social 的 James Honda-Pinder、22feet Tribal Worldwide 的 Mehak Jaini、The Secret Little Agency 的 Eunice Tan 等领先战略家的专家评论和 OLIVER Agency 的 Nick Myers，可以在这里阅读。