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Power and responsibility: How the ad industry can drive sustainability
India’s advertising industry can and must champion sustainability, both within the sector as well as by encouraging clients to embrace it.
Why it matters
When approaching sustainability, businesses must view it from beyond a marketing perspective and integrate it into their business strategy, and agencies have the power and responsibility to shape how brands can look at their communications responsibly by avoiding greenwashing and matching sustainability efforts to cultural nuances.
多样性、公平性和包容性需要发挥作用。在客户和机构层面，这一领域仍然存在挑战，机构继续缺乏内部多样性，而客户则在努力实现 DEI 议程。
来自伟门汤普森中国的 Joyce Ling、Leo Burnett Chicago 的 Aki Spicer、MediaCom 的 Anush Prabhu、We Are Social 的 James Honda-Pinder、22feet Tribal Worldwide 的 Mehak Jaini、The Secret Little Agency 的 Eunice Tan 等领先战略家的专家评论和 OLIVER Agency 的 Nick Myers，可以在这里阅读。