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Roku ad revenue topped $2bn last year
TV & Connected TV audiencesGlobal
Roku's platform revenue, which includes advertising income, topped $2bn last year for the first time ever, according to the latest company data.
Why it matters
However, growth slowed considerably through 2021 in part due to supply chain disruptions among key advertiser categories. The video streaming company added that verticals like restaurants and travel had strong growth, while automotive and CPG experienced supply chain disruptions that led to "Q4 softness in advertising spend".
多样性、公平性和包容性需要发挥作用。在客户和机构层面，这一领域仍然存在挑战，机构继续缺乏内部多样性，而客户则在努力实现 DEI 议程。
来自伟门汤普森中国的 Joyce Ling、Leo Burnett Chicago 的 Aki Spicer、MediaCom 的 Anush Prabhu、We Are Social 的 James Honda-Pinder、22feet Tribal Worldwide 的 Mehak Jaini、The Secret Little Agency 的 Eunice Tan 等领先战略家的专家评论和 OLIVER Agency 的 Nick Myers，可以在这里阅读。