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Success with a stand: Brands and what consumers want
Brand purposeMarketing to childrenEnvironmental & social issues
As COVID-19 upturns life by restricting the movement of people and goods, brands need to look deeper into what’s important to consumers and innovate to succeed.
Why it matters
The world is entering a new transformation economy, and brands need to identify and align themselves with a purpose, because only by taking a stand on the issues that consumers care about can brands win them over.