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Thailand optimistic on tourism recovery
Destinations and locationsTransport & tourism (general)Thailand
Hotel operator Banyan Tree believes occupancy rates at its Phuket properties – 70% at the end of December, with a 55-60% rate anticipated for January – are indicative of a wider global tourism recovery.
Why it matters
Attitudes are changing as both destinations and holidaymakers accept that COVID-19 is shifting from pandemic to endemic. Thailand’s extension of its Sandbox scheme last week – which allows fully vaccinated travellers to enter certain parts of the country without quarantine – signals a growing optimism in the tourism industry in that country at least.
It further notes that international tourism experienced a modest improvement in the third quarter of 2021, thanks to progress in vaccination and a resulting relaxation of travel restrictions.
The UN believes international tourism is unlikely to return to the pre-pandemic level in the near-term and tourism-dependent countries will need to find alternative revenue sources.
“It’s going to take a long time for the full recovery. The main question is are we really on the path for a long-term sustainable recovery, and the indication is pretty much yes” – Ho Kwon Ping, executive chairman, Banyan Tree.