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The art of marketing: Eight lessons from Asia’s top martial arts franchise
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ONE Championship turned mixed martial arts, Muay Thai and kickboxing into an Asian global sports property. But its founder Chatri Sityodtong tells WFA Global Marketer Week that the billion-dollar enterprise is really about humanity and its hopes and dreams.
Why it matters
ONE Championship used the martial arts platform to become the fastest-growing sports media property in history, with millions of fans all over the world, through a combination of values, heroes and stories.