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The five Vs of rural marketing in India
Local communitiesMobile audiencesIndia
Rapid digitisation and increased mobile phone penetration during the pandemic have made Voice-Video-Vernacular essential for rural markets, says Dialogue Factory’s Sharad Varshney – and you can now add Visibility and Volunteer to that list.
Why it matters
The pandemic has thrown up opportunities as well as challenges; in a post-COVID world, it is critical that brands take note of these opportunities to look at rural marketing from a new perspective.