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The long-lasting effect COVID-19 will have on consumer decision-making
Health & well-beingPharma & healthcare (general)United States
According to research from Publicis Health, virtually every decision in 2020 was a health decision – from ordering from contactless-delivery restaurants to choosing airlines that blocked the middle seat.
Why it matters
Even as vaccinations roll out and infections drop, the long-term effects of the COVID-19 pandemic will continue to influence consumer decision-making in the direction of health and safety.