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The new Nolo lifestyle: Australians drink to no or low alcohol
Health & well-beingAlcoholic drinks industry (general)Australia
The appeal of Nolo, or non- and low-alcohol, is increasing as consumers’ mindset shifts towards a taste for functional and healthy drinking, a recent “Nolo Normalises” webinar heard.
Why it matters
Amid the global surge in dedicated alcohol-free off-premise specialists, businesses seeking to ride on this trend need to innovate, shift to added-value functionality and adopt influential Nolo themes to accelerate growth.