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The rise of new-age D2C brands in India
Direct to consumerIndia
Aspirational consumers and rising consumption are just two of the trends driving the growth of India’s direct-to-consumer (D2C) segment.
Why it matters
The rise of D2C brands in India is being fuelled by the growing intersection between consumer brands and technology, and the emergence of a new class of consumers, giving D2C brands the opportunity to reach out faster to consumers seeking experiential products.