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The two key tasks of online advertising
Marketing budgetsDigital media planning & buyingSearch marketing
Online advertising has two essential tasks: increasing general brand visibility to help drive sales, and serving as a “signpost” which directs a consumer to a brand’s preferred digital destination.
That was the viewpoint outlined by Grace Kite, the founder of marketing econometrics consultancy Magic Numbers, during a recent webinar held by Meta, the tech company and owner of Facebook, the social network.