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Three in four APAC marketers have adopted a mobile first approach
Data protection & privacyE-commerce & mobile retailMarketing budgets
Increased opportunities to reach consumers by social and m-commerce are driving APAC marketers to step-up their mobile-first approach, says a new report from WARC and the Mobile Marketing Association (MMA).
Why it matters
Mobile was one of the most resilient channels during the pandemic and growing use of social media, combined with increased e-commerce, has driven further innovations in m-commerce, particularly through mobile payments and shoppable media. Both pose significant opportunity for marketers to monetise their mobile audiences.
多样性、公平性和包容性需要发挥作用。在客户和机构层面，这一领域仍然存在挑战，机构继续缺乏内部多样性，而客户则在努力实现 DEI 议程。
来自伟门汤普森中国的 Joyce Ling、Leo Burnett Chicago 的 Aki Spicer、MediaCom 的 Anush Prabhu、We Are Social 的 James Honda-Pinder、22feet Tribal Worldwide 的 Mehak Jaini、The Secret Little Agency 的 Eunice Tan 等领先战略家的专家评论和 OLIVER Agency 的 Nick Myers，可以在这里阅读。