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US ad industry makes diversity progress
United StatesDiverse hiring practices
The US advertising and marketing sector is growing in diversity, but still lags behind the makeup of the country’s population – an issue that is heightened for the industry’s most senior roles.
Why it matters
Diversity and inclusion is not only an ethical imperative, but also a commercial one. Marketing teams that reflect the national consumer base have a better chance of connecting with the target audience and driving growth.