US podcast adspend up 24% as more advertisers join | WARC | The Feed

Podcast advertising spend rose by 23.8% in the United States in the first five months of 2021, according to data from ad intelligence and sales platform MediaRadar.

Why it matters

Campaigns have proven popular with advertisers as 37% of Americans listen to podcasts each month and daily average consumption is at almost an hour. Investment is also rising as brands become more confident in measuring ROI, with some research suggesting podcast audiences are more engaged with the content than TV audiences.

Takeaways