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Why rural marketing in India has to go beyond reach
Purchase behaviourLocal communitiesIndia
Merely reaching out to prospects in rural India is not enough to succeed in this challenging market; for example, cost-effective product distribution strategies are needed ahead of identifying and enticing target customers.
Why it matters
Companies wanting to profit from rural India must be open to introspection and innovation across levels; they have to drive transformational strategies, achieve breakthroughs in new geographies, and improve supply chain efficiencies.