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Why you need to become a Climate-First Marketer
Corporate social responsibilitySustainabilityEnvironmental & social issues
Climate-related cultural shifts are shaping consumer demands, and marketers need to respond accordingly: the future is one of Climate-First Marketing.
Why it matters
As the frequency and magnitude of climate turbulence grow, accountability and action must be built into the centre of every marketing and business plan. Climate-first marketing is poised to become the next frontier of competition and growth in 2022 and beyond.