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YouTube and Hulu have most active users and highest consumption
Online video audiencesVideo on demandYouTube
YouTube and Hulu are the video streaming platforms that lead on the frequency of user visits and the amount of content consumed, according to the latest data from Nielsen.
Why it matters
Nielsen outlines the three key ways that video streaming platforms can grow: larger audiences, users consuming more often, and users consuming for longer. Although Netflix has the most users, YouTube and Hulu attract more committed users who visit frequently and consume a lot of content.