You didn’t return any results. Please clear your filters.
YouTube targets AVOD
YouTubeVideo on demandOnline video audiences
It was, in fairness, a bit of an open goal: a large extant audience, a large extant advertising client base, and a trend toward watching YouTube on the largest screen in the house – so now, in response, the streaming service has added 4,000 episodes of TV to the service in a challenge to the connected TV (CTV) space.
Why it matters
YouTube enters a crowded competitive field, but one in which it can expect to make a significant dent. As the company already offers ad-supported films, this is more of an expansion than a debut.
It also suggests that it sees value in TV over movies for stimulating demand.
While we’re not exactly talking up to the minute hit shows – the slate includes Hell’s Kitchen and Andromeda – its already enviable presence as a top-of-mind brand suggests it can hoover up viewers that would otherwise have had to seek out competitors like Roku and Pluto.