Petco: BuzzFeed + Petco Nutrition

Petco, a pet supplies brand, educated pet 'parents' on the crucial role that nutrition plays in helping maintain their pets' health and wellbeing in the USA.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact

BuzzFeed and Petco educated pet parents on the crucial role nutrition plays in helping maintain their furry friends' health and wellness. Together we demonstrated Petco's commitment to better pet nutrition standards via high-impact custom video, quiz