Aer Lingus – There’s No Place Like Home – How to bring Home Advantage around the world, and back again

Aer Lingus, Ireland's flag carrier airline, made a big impact on Ireland's rugby team in its extensive campaign, which showed its support and gave the airline an ROI of €16.

Campaign details

Brand: Aer Lingus Agency: Rothco

Introduction and Background

Home Advantage, home ground, home field, home court advantage, it has many guises. One thing is for certain, when you're on your own turf, you have an edge. No matter how big or small that is. In 2015, Aer Lingus had undergone a takeover by Internati