Breaking the cycle – How we helped change St Vincent de Paul’s fortunes when the charity sector was facing hard times

The Society of St. Vincent de Paul (SVP), a charitable organisation, managed to win the hearts and pockets of the Irish public when donations and trust were at an all-time low.

Campaign details

Agency: In the Company of Huskies

Introduction and Background

This paper shows how against the odds a charity managed to win the hearts and pockets of the Irish public when donations and trust were at an all-time low.

The Society of St. Vincent...