IRI’s recession guidelines for CPG brands

IRI, the research firm, has outlined various strategies that can assist consumer-packaged goods brands as they respond to the on-going COVID-19 pandemic and related economic downturn.

The horrors of COVID-19 continue to play out across the world, reshaping not just how people live, but how they go about maintaining their day-to-day well-being.

And, in that quest for normalcy, consumer-packaged goods (CPG) marketers may have “received...