Exterion Media: Outdoor Ad Impact Forecaster

Exterion Media, the OOH media owner, created a real time tool to assist advertising in optimising their DOOH campaigns.

Campaign details

Brand: Exterion MediaAgency: MeMo2

Project Summary

MeMo2observed an important transformation within the domain of marketing analytics, namely: the transformation from 'Descriptive Analytics (What happened?) to 'Prescriptive Analytics' (How...