Brand: Irish Times Agency: PHD Ireland and Owens DDB
Introduction and Background
'The first guy through the wall, he always gets bloody.' - John W. Henry
Founded in 1859, The Irish Times is one of Ireland's most prominent news publishers and is generally perceived as a liberal voice in Irish society. The newspaper is unique in that it is a Trust, which means that it has no beneficial shareholders and it cannot pay dividends. Importantly, any profits made by The Irish Times must be used to strengthen the organisation either directly or indirectly.