BBVA'S Aggregator service case

BBVA, a financial services company, increased users of its financial aggregator app in Spain by creating a display campaign that showed the advantages of having all your banks in one place.

Strategy

Objective

We present the BBVA Aggregator campaign...

...or how we have transformed a financial regulation into an opportunity for BBVA, turning the bank into the key bank in Spain for its customers while attracting new ones along the way.

PSD2 is a European directive designed for consumers with the goal of levelling the playing field between countries and among payment service providers. In practical terms, this meant that banks were obligated to hand over their customer data (if the