El País: What do you think? - QR

El País, a global newspaper, created an online campaign of powerful images covering important topics to strengthen brand love in Spain by encouraging readers to share what they think.

Strategy

Objective

The aim of the campaign was to burnish the brand's image and strengthen the connection between El País and Spanish society.

In addition, the advertiser wished to showcase its social engagement as an independent medium committed to serving as an instrument fostering thinking, providing quality information, and contributing to a well-informed society with a capacity for dec