The Defence Forces – Finding the right fit: Data Sniping for the Defence Forces

The Irish Defence Forces, the military of Ireland, launched a targeted social media campaign that saw it reach the highest ever percentage of female members since the first inductions in 1980.

Campaign details

Brand: The Irish Defence ForcesAgency: Rothco

Introduction and Background

Back in 2015, The Irish Defence Forces were in trouble; they were struggling to find and recruit the right men and women to serve our country. Within the context of...