The Defence Forces – Finding the right fit: Data Sniping for the Defence Forces

The Irish Defence Forces, the military of Ireland, launched a targeted social media campaign that saw it reach the highest ever percentage of female members since the first inductions in 1980.

Campaign details

Brand: The Irish Defence Forces Agency: Rothco

Introduction and Background

Back in 2015, The Irish Defence Forces were in trouble; they were struggling to find and recruit the right men and women to serve our country. Within the context of recruitment, gender diversity is critical for The Defence Forces. This is to ensure t