Sport and news podcasts attract the most advertising spend

An overview of podcast advertising revenue by content genre.

Podcasts in the sport and news categories attract the most programmatic advertising investment, according to data from audio publishing platform Omny Studio.

Sport podcasts lead the pack, taking a 17% share of advertising revenue, with news & politics following behind with 13%. Comedy also stands out, with comedy (music & audio) taking a 10% share and comedy events at 9%.

仅依靠个人的猜测而不是基于事实做决策,可能使您浪费数百万预算,并且失去信誉和影响力。

获取独立第三方的循证洞察,以节约您的时间,并帮助您做出有效的营销选择。

WARC始终如一地提供有价值的洞察,帮助我在同事和客户面前表现得更像专家。

达莎·伯莱索
Fetch战略合作伙伴

你的圈层都是优秀的人

我们与80%的世界最有价值的品牌*和76%的世界顶级代理商都有合作。

* 福布斯十大品牌