Relevance matters

Looks at the importance of emotional connection between advertiser and consumer, and its impact on short- and long-term effectiveness.

Maintaining cultural relevance, being relatable, authentic, and taking the time to truly understand an audience’s beliefs and values has never been more important for brands than it is now.

Many studies have explored the value of an emotional connection with your audience, consistently demonstrating the long-term brand impact in such an approach.

仅依靠个人的猜测而不是基于事实做决策,可能使您浪费数百万预算,并且失去信誉和影响力。

获取独立第三方的循证洞察,以节约您的时间,并帮助您做出有效的营销选择。

WARC始终如一地提供有价值的洞察,帮助我在同事和客户面前表现得更像专家。

达莎·伯莱索
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