A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage

With the penetration rate of the web approaching 70 percent, profiles of general web usage are less important.

A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage

Henry AssaelStern School of Business, New York University

The author would like to thank Dr. Joseph Plummer, executive vice president for research and insight...