This paper focuses on an integrated and holistic approach to reputation management. This approach, using the new software package HARMONI, enabled the research unit to incorporate a number of key studies to deliver strategically significant and actionable insights and understanding into the company’s performance on issues such as reputation and brand health.
Achieving a Strategic, Integrated Approach to Corporate Reputation Measurement
Data Overload and the Quest for Insight
Raymond HeathTelco SA, South Africa
The Telco is one of South Africa's leading communications service providers with a fixed-line...