Achieving consensual/opt-in relationships is essential

Argues that there is still a growing chasm between marketers and customers: customers expect increasingly relevant relationships and communications, but most companies still use product-driven, 'spray and pray' shotgun marketing practices.

Achieving Consensual/Opt-in Relationships is Essential

Here's How You can Succeed!

Ernan RomanDirect MarketingGarry DawsonU.S. Enterprise Segment Hewlett-Packard Company

THE MARKETING CHASM

The chasm between marketers and customers has never been greater....