Adding "cell phone only" households in a radio measurement service - a U.S. experience

The authors present results from a study in which respondents were called on their cellular (mobile) phones to determine their levels of cellular dependence (e.g., cell-only or cell-casual users).

Adding “cell phone only” households in a radio measurement service - a U.S. experience

Anna Fleeman, Barbara C. O'Hare and Ed CohenArbitron Inc., United States

INTRODUCTION

While high cellular (mobile) phone penetration has been prevalent for years...