AT&T: Put It In Writing campaign (1989)

In 1990 AT&T Corporation began to feel the sting of competition. The telecommunications giant had once been the largest corporation in the world; with $155 billion in assets, it was bigger than General Motors, Mobil, and Exxon combined.

AT&T: Put It In Writing campaign

Alan Joyce

Overview

In 1990 AT&T Corporation began to feel the sting of competition. The telecommunications giant had once been the largest corporation in the world; with $155 billion in assets, it was bigger...

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