Barclays - Barclays Global Investors iShares: an integrated approach to building Europe’s leading ETF brand

Barclays Global Investors (BGI) introduced a campaign to launch their Exchange Traded Funds (ETF) investment product “iShares” in Europe.
Agency: WCRS PersonalAuthors: Greig McCallum and Gavin Matier

Barclays – Barclays Global Investors iShares: an integrated approach to building Europe's leading ETF brand

iShares, from Barclays Global Investors, is the world's leading provider of Exchange...

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