BBLUNT: #BoycottBoycut

BBLUNT, a hair salon products company in India, increased reach and engagement rate by creating the #BoycottBoyCut campaign, where a typically male hairstyle was rebranded as unisex.


Use a digital-first approach to build this campaign basis the following pillars:

  • Awareness Via Social Experiment - start seeding content on BBLUNT digital assets and social media to trigger conversation around boy cut.
  • Bring Forward Real-Life...
Not a subscriber?

Schedule your live demo with our team today