Beauty types of female advertising models in Asia

Previously published research has addressed the beauty types of female advertising models from Western perspectives, which have also been applied directly to classify Asian models.

Introduction

The academic fields ofmarketing, communication and advertising have studied advertising models' beauty extensively (Dickinson-Delaporte et al., 2014; Joseph, 1982; Otterbring, 2019). Because attractive persons are perceived as trustworthy,...

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