How international brands can succeed in China

Provides insight into the behaviours and attitudes of customers in China and successful brand strategies that will give valuable guidance to any business that wants to enter the market.

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China presents a huge growth opportunity for international brands, but while some have thrived, many have failed to gain a foothold in the market. This paper provides insight i

仅依靠个人的猜测而不是基于事实做决策,可能使您浪费数百万预算,并且失去信誉和影响力。

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