What we know about marketing to children

Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships.

Children are powerful consumers and a very lucrative market. This is due to the amount of money they spend themselves – and the purchasing influence they have on their family across a range of sectors.

Research suggests children form relationships with brands from a very early age, and if marketed to carefully, this sentiment can remain with them for the rest of their life. It is important to differentiate the levels of development from social, to

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