Big Tech's share of global ad spend reaches 6%

An overview of Big Tech advertising spend between 2014 and 2021.

The collective ad spend of eight technology companies - Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix and Tencent - in 2021 totalled $46.6bn, according to WARC Media’s latest Global Ad Trends report.

This means that ad investment by ‘Big Tech’...