BISSELL Homecare: Lift-Off - launch of a new vacuum cleaner range

This case study describes an advertising campaign to promote and launch an innovative new floorcare appliance called Lift-Off to the UK retail trade and consumer markets.
Agency: MGAAuthors: Damien Millns

BISSELL Homecare – Lift-Off-Launch of a New Vacuum Cleaner Range

THE CLIENT:

Starting with the invention of the Carpet Sweeper in 1876, BISSELL Homecare has been a world leader in the home care industry. Innovations...