Building and growing India’s DTC brands into a scalable business

With many direct-to-consumer (DTC) brands struggling to scale up despite tasting early success, the two Indian entrepreneurs behind Slurrp Farm and Open Secret share their experiences building and growing their brands.

The early success of several DTC brands like Mamaearth and boAt Lifestyle shows that low operating costs and the ability to net new customers quickly are helping DTC brands reach revenue milestones faster. Many DTC brands in the Indian market have hit the...

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