This paper offers the essentials to understanding consumer behaviour in a multimedia and digital world, with a focus on topics including: what a consumer expects from media in the broadest sense; for what reason do people use media?; a comparison of the perceptions of every medium (including TV, radio, gaming, Internet, Email, digital TV, digital radio, on demand, DVD, Ipod/MP3, newspapers, magazines, Mobile phones, Teletext); the relevant sociological differences in perception; and the relevance of ‘time of day’ on the needs and the media use of consumers.
Changing consumer perceptions and expectations – a roadmap for the contemporary media world
Daniel Poesmans and Wouter QuartierVRT (Vlaamse Radio en Televisieomroep), Belgium
MOTIVATIONAL RESEARCH AT THE VRT
VRT stands for “Vlaamse...