China’s ad market is set to grow 5% this year after a difficult 2022

An overview of China advertising spend in 2023.

China’s ad market is set to bounce back from a COVID-hit economy and to reach 884 billion CNY ($139bn) this year, according to the latest advertising spend forecast figures by WARC Media. 

In 2022, China’s ad market recorded a negative one percent year-on-year...

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