Chinese brands lead sponsorship investment in the 2022 FIFA World Cup

GlobalData analysed sponsorship of the 2022 FIFA World Cup in Qatar.

The 2022 FIFA men’s World Cup in Qatar is estimated to have delivered $1.1bn in sponsorship income so far, representing a 16% revenue reduction since the 2014 World Cup, according to analysis by GlobalData. 

As reported in WARC’s 2020 Global Ad Trends:...

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