Cinthol: A doctorrecommended soap

Godrej Consumer Products Limited, an Indian consumer goods company, increased sales through a campaign that circulated stories of doctors recommending its soap.

Objectives & Challenges

  • Started in 1952, Cinthol is India's first deodorant and complexion soap brand.
  • It offers skin protection and protects the skin from exposure to sun, dust and pollution, and helps prevent acne, blemishes and rashes.
  • Cinthol Original...
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