Coca-Cola Company: Have A Coke, And A Smile campaign (1979)

The Coca-Cola Company deserved to enjoy a moment of success after the traumas it endured in the 1970s.

Coca-Cola Company: Have A Coke, And A Smile campaign

Nancy Condry

Overview

The Coca-Cola Company deserved to enjoy a moment of success after the traumas it endured in the 1970s. Not only was the strength of its core business questioned—including its...