Coca-Cola Company: Sprite - Image Is Nothing. Thirst Is Everything. Obey Your Thirst. campaign (1990s)

The Coca-Cola Company, the world's largest soft drink corporation, launched a massive advertising campaign in 1994 to redefine the brand image of Sprite, a lemon-lime-flavored carbonated beverage that the company had produced since 1961.

Coca-Cola Company: Sprite - Image Is Nothing. Thirst Is Everything. Obey Your Thirst. campaign

Rebecca Stanfel

Overview

The Coca-Cola Company, the world's largest soft drink corporation, launched a massive advertising campaign in 1994 to redefine...